Shruti Aggarwal - Portfolio

SAShruti Aggarwalbuilding brands people care about

Resume

p.02 · Holder's page

Type P · Code SA

I'm Shruti. Once a financial analyst, now a brand strategist. Always a little of both.

Surname

Aggarwal

Given names

Shruti

Profession

Brand strategist

Place of issue

New York

Date of issue

Dec 2026

Valid for

WORLDWIDE

Shruti A.

I spent two years in forensic finance at Stout, untangling Fortune 500 disputes one spreadsheet at a time. Somewhere in the numbers, I got curious about the brands behind them: why people choose them, trust them and keep coming back. So I came to NYU to study brand strategy. Now I build brands people care about, backed by the rigor I learned in finance.

CITIES

YRS IN FINANCE

2026

NYU GRADUATE

1/27

READY TO BOARD

p.03 · Visas & itinerary

No. 7J26

01Backstory

From valuations to brand value.

Line S · express to brand strategy

“Independence is a muscle. You only build it by leaving the gym.”

The decision

Packed a single trunk and moved 120 km away to boarding school.

The risk

Seven. New city. Phone calls home, twice a week, on a landline.

The outcome

Learned to make a home anywhere within 48 hours.

?Your company?

Now boarding · all aboard

Next stop: your company.

Next stop: a full-time role in brand strategy, partnerships or go-to-market. Hiring? Let’s talk. I’ll save you the window seat.

See my ticket (resume)

02Decks · Selected work

Brand Voyage

Every project has its own boarding pass, dressed in its brand’s colours. Tap one to pull it out, then tap again to see what’s on the back.

DeparturesPick a flight

SA01 · Video

UN AI for Good

NYUUN

UN AI for Good — Founder Film

Scripting · creative direction

Distilled a year of startup story into 90 seconds for a UN AI for Good Summit appearance.

My roleScripted + creative-directed the founder's intro film.

Solo flightOpen the deck

Gate 01

SA02 · Adobe '25

Adobe

NYUADO

Adobe Design & Innovation Challenge

FINALIST · Brand Strategy & Storytelling

Finalist (top 7 of 24 teams), NYU x Adobe Design Challenge: built a behavior-driven campaign for St. Francis Winery on a $100K budget; pitched at Adobe HQ.

My roleInsight synthesis, strategic direction, and storytelling for the team’s final-round pitch deck.

Team projectOpen the deck

Gate 02

SA03 · GTM

Iriscience

NYUIRI

Iriscience — GTM @ Cornell Tech

Graduate Fellow · Jan–May '26

Multi-phase marketing initiative for an early-stage tele-ophthalmology startup out of Cornell Tech — AI-education content, ICP mapping, and partnership outreach with ophthalmologists and healthcare partners.

My roleOwned multi-phase GTM + LinkedIn content engine.

Solo flightOpen the deck

Gate 03

SA04 · Brand

Mattel

NYUMAT

Mattel — Brand & Campaign

Strategy + creative direction

Brand strategy and campaign concept for a Mattel franchise — audience reframing, positioning, and a creative platform built to travel across formats.

My roleStrategy and creative direction.

Team projectOpen the deck

Gate 04

SA05 · Strategy

Dunkin'

NYUDUN

Dunkin' — Coffee Meets Culture

Situational analysis · brand health

Category shifts, Gen-Z coffee rituals, and Dunkin's white space vs Starbucks. 3 strategic bets.

My roleMacro + competitive landscape; brand health diagnosis.

Team projectOpen the deck

Gate 05

SA06 · Strategy

YouTube

NYUYOU

YouTube — Attention Economy

Platform audit · creator economy

YouTube's monetisation flywheel, Shorts pressure, and a community-tier product recommendation.

My roleCreator-economy framing, platform-vs-platform comparison.

Team projectOpen the deck

Gate 06

SA07 · Campaign

Quince

NYUQUI

Quince — Quietly Luxurious

Brand positioning + creative direction

Repositioned Quince as the 'quietly luxurious' alternative — proposition, audience archetypes, 360° launch idea.

My roleBrand positioning + creative direction lead.

Team projectOpen the deck

Gate 07

03Events · In the field

Checked Baggage

Luggage tags and backstage passes from fashion week to the UN. Tap one to scan it.

04Reels · Social & personal brand

In-Flight Entertainment

Three micro-influencers. Three very different niches. End-to-end content strategy, on-screen direction, captions, and SEO/hashtag mapping — built to grow discoverability without losing voice.